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Thursday, September 20 • 3:15pm - 3:20pm
Sizing up social campaigns - Evaluation in a market research world

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Gerard Atkinson (ARTD Consultants)

Evaluation by its nature is a hybrid discipline, and often we find our work overlapping with other disciplines. In the consulting world, this translates to competing against other sectors for the same work. This presentation looks at one such example - evaluation of social impact marketing campaigns. When the goals of a campaign are so much more than moving product, what value do we add as evaluators in assessing whether a campaign worked? And what skills do evaluators need in order to go toe-to-toe with the market research field? 

avatar for Evylyn Brophy

Evylyn Brophy

Associate Director, Urbis
I am passionate about helping others strengthen their evaluation capabilities. I work with program deliverers across sectors – including crime prevention, education, regional development, and primary health – to help develop capacity to measure their own impact, and enhance the... Read More →

avatar for Gerard Atkinson

Gerard Atkinson

Director, ARTD Consultants
I am a Director with ARTD Consultants with expertise in: - program and policy evaluation - workshop and community facilitation - business analytics and data visualisation- market and social research - financial and operational modelling- non-profit, government and business strategy... Read More →

Thursday September 20, 2018 3:15pm - 3:20pm AEST
Chancellor 4