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Welcome cocktail reception, Tuesday 18 September 6:00–8:00pm, open to all delegates! Venue: Penny Royal
 
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Thursday, September 20 • 3:15pm - 3:20pm
Sizing up social campaigns - Evaluation in a market research world

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Gerard Atkinson (ARTD Consultants)

Evaluation by its nature is a hybrid discipline, and often we find our work overlapping with other disciplines. In the consulting world, this translates to competing against other sectors for the same work. This presentation looks at one such example - evaluation of social impact marketing campaigns. When the goals of a campaign are so much more than moving product, what value do we add as evaluators in assessing whether a campaign worked? And what skills do evaluators need in order to go toe-to-toe with the market research field? 

Chairs
avatar for Evylyn Brophy

Evylyn Brophy

Associate Director, Urbis
I am passionate about helping others strengthen their evaluation capabilities. I work with program deliverers across sectors – including crime prevention, education, regional development, and primary health – to help develop capacity to measure their own impact, and enhance the... Read More →

Speakers
avatar for Gerard Atkinson

Gerard Atkinson

Manager, ARTD Consultants
I joined ARTD in 2017, bringing experience as an evaluator and administrator in the arts and culture sector in Australia, Europe, and the United States. I design and deliver evaluation strategies and frameworks for program portfolios, and manage complex projects. I also like to get... Read More →


Thursday September 20, 2018 3:15pm - 3:20pm
Chancellor 4 Hotel Grand Chancellor Launceston

Attendees (29)