Evaluation theory has primarily emerged from the desire to measure the impact of discrete programs or interventions. However, for many organisations, especially not for profits, their primary goal is advocacy, and attributing behaviour change to any one action is challenging. These organisations often still have to demonstrate impact to funders, Boards and government - so how do you evaluate influence? The presenter draws on theory, and her experience evaluating advocacy and influence models, providing simple and practical steps to understand and attribute change.
I am an early career evaluator with a passion for mental health. I have a particular interest in how to meaningfully support people with lived experience of mental health to participate in evaluation. I am currently studying the Masters of Evaluation at Melbourne Uni.
